Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. More than a legal issue, it will be a moral and ethical one which will determine what we really are as a people. HOW ETHICAL ISSUES ARISE IN ADVERTISING An advertisement of Nestle India Ltd (Maggie healthy soup) claimed that “Happy Heart” “Healthy Soup”. Case in point: the Philippines. After all, “advertising addresses people primarily as consumers” creating a similar advertising environment almost everywhere (Schultz, 1990, p. 28). Even as U.S. authorities investigate Juul for marketing to minors and making unproven safety claims, the company is using those tactics to expand to poorer countries. As part of our 25th Birthday celebrations Ethical Consumer asked its readers to vote for who they thought was the least ethical company over the last 25 years.. Nestlé 'won' with 15% of the vote, finishing just above Monsanto (14%) and the UK's number one tax avoider Amazon (12%). The discussion on ethical issues, it is said, should not be confined to experts but should be extended to patients and local communities, because of the real need to engage stakeholders and non-stakeholders alike not only in carrying out any biomedical research project, but also in the drafting and … Advertising and solicitation by individual professional accountants in public practice were not permitted in the Philippines. 2 Drivers of CSR: Conscience or accountability Market forces generally became the major driver of CSR behavior. In 1821, when the Philippines was governed directly by Spain and in 1834, when the Manila was formally exposed to world trade with the opening of the Suez Canal, the scenario for mass advertising was built. With the development of printing and journalism in the Philippines, the growth of advertising also arises. Ethics Ethics is a branch of philosophy which seeks to address questions about morality; that is, about concepts such as good and bad, right and wrong, justice, and virtue. The Philippines scored 35 out of 100, and the evaluators noted that any country with a score below 50 had a serious corruption problem, according to The Philippine Star. Along with all the legal arguments and all the Philippines' commitments to the international community, the Church has also weighed in against the ancient system of "a tooth for a tooth, a life for a life." advertising shall also ensure compliance with the Act and these Rules and Regulations.”3 Policies, programming, media production and codes of ethics should be reviewed along these provisions. These ethical issues are evident almost everywhere, including the Philippines. Freedom of the press carries a big responsibility to keep the public informed with accurate, objective and fair reporting. (See Table 1.) 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